The Benefits of 360 Virtual Tours For Real Estate Agents
Updated: Jan 26
As a real estate agent, 360 virtual tours can have a significant impact on how fast a property can sell. They provide buyers with an enhanced idea of what a property is truly like, compared to static images. While most real estate agents have a web presence, media experts believe that some of them still have not understood that a 360 virtual tour presentation provides the ‘wow factor’ that leads to faster sales.
At the end of the day, having the newest technology is not worth it if you are not convinced that the benefits will lead to increasing your bottom line or saving you time. For that purpose, we created this article to share some reasons why real estate agents should use 360 virtual tours for their listing.
What do the statistics say about 3D Virtual Tours in Real Estate?
According to the National Association of Realtors, over 50% of adult internet users in the U.S. have taken a virtual tour. 54% of virtual tour viewers will not even consider a property anymore unless they can view virtual images. 50% of virtual tour viewers have acknowledged that virtual tours contributed to their decisions to buy a home.
Realtor.com conducted a study that shows that listings with a virtual tour get 87% more views than those without.
Property Week concluded that 360 virtual tours reduced wasted viewings by 40%, meaning that potential buyers are more eager and more likely to close on a property after viewing 360 virtual tours.
The advantages for the buyer
It is not so difficult to imagine the reasons behind these consumer preferences. A 360 virtual tour offers a richer experience for the potential buyer's senses. 360 virtual tours also influence the fact that consumers spend much more of their time exploring what they consider to be "a first-class experience to know in detail the property that interests them".
Buyers can experience a virtual visit without leaving their home, while dedicating all the time they want to it, without any pressure. The conven
ience of 360 virtual tours gives potential buyers the tools they need to ask better, more decisive questions to real estate agents when viewing a home in person.
The advantages for the seller and the agent:
In addition to attracting more qualified buyers, real estate agents who provide 360 virtual tours also benefit by having the opportunity to sell more homes than agents who are not.
There are only so many homes a real estate agent can show in one day. By utilizing 360 virtual tours, agents can automate their workflows while reducing the number of unqualified buyers. Real estate agents can focus their time on showing potential buyers the homes that buyers are actually interested in viewing in person, which equates to selling more homes in less time.
There are only so many homes a real estate agent can show in one day. By utilizing 360 virtual tours, agents can automate their workflows while focusing their time on showing potential buyers the homes that they are actually interested in viewing in person, allowing real estate agents to sell more homes in less time while reducing the number of unqualified buyers.